Prepare an email campaign
Review the preview text, name campaign links and examine receiver reports.
Use your own inputs and keep periods, units and cost assumptions consistent. The steps provide an order to work through; results do not transfer automatically between tools.
Check the sender, subject and preheader
Compare your copy with the selected preview budget. Test the actual message in your email service and devices before sending.
Open Subject & preheader ↗Give links consistent campaign names
Use the same source, medium and campaign conventions across placements. Keep personal information out of tracking parameters.
Open Bulk UTM builder ↗Inspect the reports you receive
After a campaign, inspect available DMARC aggregate reports. Alignment observations help investigate sending services; they do not measure opens or establish inbox placement.
Open DMARC report reader ↗