SEO and marketing tools
Prepare cleaner campaign links, inspect exported search data, and check technical publishing details. These tools work with the data you provide, so the scope of an audit stays clear: a CSV analysis is not a live crawl, and a naming check is not an attribution measurement.
21 free tools in this collection
Marketing
SEO
Search Console insights
Find high-impression pages or queries with weak clicks from exported reports.
Open toolRobots.txt tester
Paste robots.txt and test whether specified URLs are allowed for a crawler.
Open toolSitemap validator
Check an uploaded sitemap and split oversized files into an index.
Open toolHreflang tag
Generate reciprocal alternate-language markup from a URL-language table.
Open toolHreflang consistency checker
Validate reciprocal language mappings from uploaded HTML or a CSV.
Open toolBulk meta title and description audit
Inspect an uploaded page/title/description CSV for missing or duplicate metadata.
Open toolSearch Console query overlap analyzer
Compare exported query-page data for queries appearing on multiple pages.
Open toolKeyword list organization and intent tagging
Group a user-supplied keyword list by modifiers and intended page type.
Open toolSERP snippet preview
Preview a supplied page title, URL and description.
Open toolRobots.txt
Build crawl rules and sitemap declarations from a form.
Open toolURL-list sitemap
Turn pasted URLs into downloadable XML sitemap files.
Open toolLocal business structured-data
Create JSON-LD from business details and hours.
Open toolStructured-data markup linter
Check pasted JSON-LD for syntax and common field inconsistencies.
Open toolCanonical consistency auditor
Compare intended canonicals against an uploaded crawl export.
Open toolRedirect chain checker
Trace recorded HTTP redirect chains in a crawl export and identify loops or missing targets.
Open toolInternal broken-link checker
Find internal links with recorded response errors by comparing supplied HTML with a crawl-status export.
Open toolImage alt-text coverage audit
Find missing or suspicious alt attributes in uploaded HTML.
Open toolLocal marketing
Event publishing
Organize inputs before looking for opportunities
Keep exports at the right level of detail. A query-only Search Console export cannot tell you which pages overlap; that investigation needs query and page in the same dataset. Preserve dates, filters and device or country segments when comparing results. Our tools identify patterns in supplied data rather than inventing keyword volumes or fetching private account reports.
Make technical checks part of publishing
Review sitemap locations, metadata and alternate-language mappings before release. A sitemap validator checks supported XML rules, while a robots tester helps explain whether a particular supplied URL matches a rule. Neither can establish that Google has crawled or indexed a page. Hreflang checks need a complete set of supplied mappings to inspect return links accurately.
Agree on campaign naming once
Decide how source, medium and campaign names should be written before distributing links. Build a small sample, check it, then generate the full batch. The campaign link checker highlights duplicates, missing values and inconsistent naming without requesting the destination pages. Keep personal information out of tracking parameters because URLs can be shared and logged.
Common questions
Do these tools connect to Search Console?
They analyze exported files you provide. There is no account connection, automated crawl or search-volume API. Read each tool’s input instructions to see the expected columns and granularity.
Will fixing every warning improve rankings?
Warnings help investigate data or publishing issues. Their importance depends on your site and the check. No tool can promise crawling, indexing or a ranking increase; confirm the underlying issue before making changes.
Read the blog
- UTM Naming Conventions: A Campaign URL Checklist
- Search Console Query Overlap Analysis: A Practical CSV Workflow
- Robots.txt vs Noindex: Crawl Rules, Indexing and Practical Tests
- How to Validate and Split an XML Sitemap: Limits and Examples
- Hreflang Return Links Audit: Self References, CSV Examples and Checks
- Use a SERP Snippet Preview Without Inventing SEO Limits
- Generate robots.txt and a URL-List Sitemap for a Small Site
- Generate and Check LocalBusiness JSON-LD
- Audit Canonicals, Redirect Chains and Internal Links from CSV
- Audit Image Alt Text: Missing, Empty and Unhelpful Alternatives